GUIDE · VIEW SITES
What a plot selector should tell your sales team
By Chris Henderson, Framework View · 21 October 2026
Most housebuilders now have a plot selector on their development websites. Far fewer get useful information back from it. A good one keeps availability accurate on every site, shows which plots and house types buyers are drawn to, and sends sales teams better-qualified enquiries, without adding work for them.
The question a selector should answer for the business
Ask a sales director which plots and house types are drawing the most interest across their developments this month, and the answer usually comes from reservations, not from buyers' behaviour weeks earlier. By the time slow plots show up in reservations, the opportunity to act has often passed.
A plot selector sees that behaviour first: what buyers open, compare, share and enquire about. That makes it a source of sales intelligence, not just a page on the website.
Live availability on every development
Status and price changes should appear on the website within seconds, from one source, so buyers never chase a plot that has gone and sales teams stop correcting out-of-date price lists.
Plots that are not being released yet should stay hidden until you choose to release them, so phasing and pricing decisions stay with you.
Interest by plot and house type
Regular reports should show which plots and house types draw the most interest, and how buyers move between the site plan, the house type and the enquiry. Compared across developments, that shows where demand is strongest and where a plot, a house type or an incentive needs attention.
With View Sites, the same reporting sits alongside the other plug-ins, so you also see whether buyers who toured a house type or explored the area went on to enquire.
Fewer, better enquiries
When buyers can see status, price, size, room sizes and floor plans for themselves, the enquiries that reach your sales team are from people who already know what they want. Each enquiry arrives with the plot and house type attached, so the first conversation starts in the right place.
Consistent across a portfolio
For a regional or national housebuilder, the value comes from every development looking and working the same way, in your own branding, on your own development websites. Each selector installs with two lines of code and is set up and run from your drawings and plot schedule, so there is no new software for sales teams to learn and no extra headcount in marketing.
What to ask a supplier
Who keeps it up to date, and how quickly do changes show? Does it work on real drone aerials as well as site plans, and on apartments by building and floor? What reporting do we get, and can we compare developments? Whose branding does it carry? And what do our sales teams have to do differently? The right answer to the last question is: nothing.