GUIDES
Guides for housebuilders and developers.
Practical guidance for sales, marketing and operations directors on marketing developments online, from the team behind Framework View.
VIEW SITES · 21 OCTOBER 2026
What a plot selector should tell your sales team
Most housebuilders now have a plot selector on their development websites. Far fewer get useful information back from it. A good one keeps availability accurate on every site, shows which plots and house types buyers are drawn to, and sends sales teams better-qualified enquiries, without adding work for them.
Read the guide → VIEW TOURS · 21 OCTOBER 2026Keeping show home and building tours accurate across a portfolio
Virtual tours are now expected on every development, but across a portfolio they quickly drift out of date: show homes are re-dressed, specifications change and flats are let. The answer is not more shoots. It is tours set up to be kept accurate by the people closest to each site.
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